Marketing and PR Specialist

Responsibilities :

• Implement and adapt local marketing strategies in alignment with global company objectives.
• Manage public relations by developing partnerships with media, influencers, and key market players.
• Design and execute both digital and traditional marketing campaigns to enhance brand visibility.
• Organize and coordinate promotional events (trade shows, conferences, product launches).
• Oversee social media presence and online communication strategies to strengthen brand image.
• Analyze market trends and measure the effectiveness of marketing initiatives using key performance indicators.
• Collaborate with sales and product teams to ensure consistency in marketing messages.

Required Skills & Qualifications :

• Proven experience in marketing and public relations, ideally in an international environment.
• Strong expertise in communication, media management, and brand strategy.
• Proficiency in digital tools (SEO, SEM, social media, email marketing, analytics).
• Ability to manage multiple projects simultaneously with a results-driven approach.
• Excellent writing and interpersonal skills.
• Fluency in French and English and German (C1 minimum)